Self-taught Ljubodrag Andric, born in Belgrade Yugoslavia, landed his first paid job as a photographer at age 21. He has since never turned back. Andric infuses his imagery with humor wherever possible, starting with the commonplace and turning it into something unexpected. "A good image should always leave some questions unanswered," he says.
Andric, who does nearly all of his own post-production work, believes shooting from real life is the key to creating compelling photography. He reserves the digital phase for enhancing atmosphere, not assembling the illusion of reality.
Andric lives in Toronto, and shoots advertising campaigns in Europe, Canada, and the U.S.
American Express
Amtrak
AT&T
Campbell Soup
Audi
Capital One
Chick-fil-A
Citracal
Corona
Dove
Energizer
Hitachi
Honda
Intel
LandAmerica
LaSalle
LL Bean
M&M's
Palm Pilot
Samsung
Silk
Sovereign
Syfy
TD Bank
Vespa
VISA
Weyerhaeuser