Self-taught Ljubodrag Andric, born in Belgrade Yugoslavia, landed his first paid job as a photographer at age 21. He has since never turned back. Andric infuses his imagery with humor wherever possible, starting with the commonplace and turning it into something unexpected. "A good image should always leave some questions unanswered," he says.
Andric, who does nearly all of his own post-production work, believes shooting from real life is the key to creating compelling photography. He reserves the digital phase for enhancing atmosphere, not assembling the illusion of reality.
Andric lives in Toronto, and shoots advertising campaigns in Europe, Canada, and the U.S.