Ross was born a small town boy with big aspirations. His focus nowadays is Advertising and Design, where he works within a wide range of styles and techniques, covering subject matter as diverse as Landscape, Portraiture, Sport, Animals, Still life, and Conceptual work.
His images are a mix of contemporary and classical, they are inherently elegant, and meticulous in detail. He combines a mastery of light and form, mood and atmosphere, with a strong emotive quality and sensitivity to his subject matter. These factors along with his beautiful color grades and carefully crafted compositions create his signature style.
He possesses a high degree of technical ability and is particularly skilled at producing multiple composite images. Ross believes that every job should be carefully crafted and works very closely with his retouchers and CGI artists, always following a job through to completion.
Within the industry, he is known for his ability to stay calm under pressure even in the most trying of circumstances.
Ross's work has won many prestigious industry awards both Nationally and Internationally, including a Grand Prix and Gold Lion at Cannes. He is the double recipient of the highest accolade in Advertising Photography in New Zealand, the Brian Brake Memorial Award for Photographic excellence, and has won 'Best in Show' and Gold at AXIS, and won 5 gold AIPA awards. One of his photographs is hanging in the Musee du Quai Branley in Paris.
For many years now his images have been selected for Lurzers Archives 200 Best Advertising Photographers, having also been published in Lurzers Archive Photography Annuals and many other publications.
Aside from his work and precious family time his passions include art, architecture, travel, snow boarding, paddle boarding, fly fishing and boating.